While waiting to talk at a regional fantasy and fantasy convention this past weekend, I sat in on the panel preceding mine. The topic, using social media in promotion, is one that always holds my interest, as social media optimization is more a neighborhood of my job than ever before. I took faraway from the discussion a far better sense of using networks like Facebook and Twitter with regards to promoting products and services. What I learned at this panel might be applied to anybody new SMO who isn't sure the way to use these networks to their advantage.
Avoiding the Hustle
So for instance you found out a Twitter account, and slowly but surely people are following what you've got to mention . That's great, that is what you would like to happen. Once you determine this captive audience, however, you would like to stay them in suit and maybe get them to "re-tweet" your posts and spread the love. it is vital to try to to this during a way that does not lead followers to think you're constantly trying to sell to them. If every tweet you post implores people to shop for this or buy that or hire me, you risk losing followers. the purpose of social media networks like Twitter and Facebook is that the social aspect of them. to stay people tuned into you, you want to engage them directly.
So what does this mean? Well, if you're an author and readers follow your social profiles, ask them via the medium. If you receive a note complimenting your work, return with a many thanks but do not feel pressured to deliver a tough sell of your other works. you'd be amazed with how your name or brand can stick in someone's mind just by being yourself. In lecture some authors this past weekend, I discovered how well this tactic could work. One author trading tweets with a reader found that person bought his entire back list, while another author noted that hits to her website spike when she posts a few new book cover or pictures from a con, not necessarily a replacement book release. you'll think this is often not productive, but visitors come to the location . they only might return to shop for .
Maybe you use a business catering to local markets - mention the weather, what's happening within the city. Reply to a follower's remarks about favorite television shows and music...let people know there's an actual person behind the social avatars, lest anyone suspect the profiles are there merely to regurgitate sales copy. If a lover enjoys your content enough to click through to your site, your profile has served its purpose and should just attract new followers through word of mouth.
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